Discovering New Ways of Analytical & Evaluative Thinking









RED consultants bring clear thinking to the most complex issues facing businesses in the
public and private sectors. Our task is to find solutions and uncover opportunities that
will return winning competitive positions and superior returns. Every strategic challenge
is special and each response is unique.

WE BRING GENUINE INSIGHT AND AN OPEN MIND TO EVERY PROJECT, PRODUCING STRATEGIES THAT ARE TRULY 'WINNING' RATHER THAN JUST 'ADEQUATE'

  



    

We strive to be the preferred consultancy for a select number of prestigious clients to whom we can devote our full attention, creating exciting solutions and opportunities.

We work side by side with our clients to achieve lasting improvements in strategic results-performance and to maximize long-term growth. While our style is collaborative, we remain challenging, engaging with people as well as with problems, tailoring each solution closely to the situation at hand.

The strategies we develop are creative, always practical and above all actionable.

Understanding the economics of long-term competitive advantage in our client's chosen markets and how it applies to their businesses is vital to delivering sustainable commercial impact. A basic foundation of economics is that profits go to scarcity. We therefore take time to understand where a firm has the ability to do something that its customers value and that its competitors can't copy.

Businesses often spend a lot of time collecting data, evidence and analyzing it. In RED's experience, managers that take a more structured approach to using evidence are able to take some of the guesswork out of decision-making and are more effective. We focus on helping our clients make precise decisions.